Founded by optometrist Jo Twaddell in 2006, we’ve been helping our loyal customers see the world clearly for over a decade. A glasses wearer herself, Jo saw a need to provide spectacle wearers with more choice in a market where mass-produced eyewear is the norm. No two people are the same and we believe glasses should be just as unique.

WINK is based in Elwood but our community goes beyond with word of mouth doing the talking for us. We’re a myopia/hyperopia utopia. Come see for yourself. Literally.

Our Team


Jo is passionate about eyes! Since graduation from Optometry at QUT in Brisbane in 1993, Jo has worked in Australia, Canada and the UK. She has been supported by the WINK community over the last decade while also tackling things like a post graduate in Ocular Therapeutics, raising three boys and dodging random cars parking in the shop.

Lucy is experienced in all aspects of optics from sales, operations and clinical management and has even spent time abroad in Germany perfecting her skills. A bona fide eyewear collector, Lucy almost owns a different pair of glasses for every day for a month. Now that’s commitment.

Robbie Hailing from the lower North Island in New Zealand, this kim-chi consuming, B.B King listening Kiwi can help you with all your optical needs. Qualified Dispensing Optician and big time chiller.

Elena has returned to us as a senior optometrist, you may remember her face from Saturday’s in past years. Since graduating in 2018 from a post graduate Doctor of Optometry which included prescribing ocular medicines, she has worked across Melbourne, Tassie and even spent time learning in the USA and north-west WA!

Her passion came from wearing glasses and contacts from a young age so she understands the importance of clear & comfortable vision. She loves talking to patients about their eye health and exploring all of their options. Her interests include diagnosis and management of eye disease and myopia management. 

When she’s not at work she loves spending time with her boxer Moët & is becoming quite the WINK eyewear collector!


Sure we want you to look good (and trust us, you will) but more than that we want your eyes to be healthy. Our optometrist Jo is passionate about both. Working alongside our expert optical dispensers, we’re devoted to examining the ocular health of your eyes and perfecting your prescription so your vision is bright and clear. We use OCT (Optical Coherence Tomography) in all our adult eye examinations to detect for early signs of macular degeneration, glaucoma, dry eyes and other eye diseases. Getting your eyes tested should be easy and fun. At WINK we make it our mission to excel at both.

All Things Optics

The art of optical dispensing comes with good training and experience and Lucy and Robbie have both. They combine technical knowledge with creative flair to select and perfect your glasses. Excelling in customer service they are your optical angels.