Since 2006, we’ve been helping our loyal customers see the world clearly. We offer a highly curated range of crafted glasses and sunglasses. No two people are the same and we believe glasses should be just as unique.
WINK is based in Elwood but our community goes far beyond with word of mouth doing the talking for us. We are a myopia hyperopia utopia. Come see for yourself. Literally.
Jo
Jo has been in the game for 30 years…and counting!! Although a breakdancing career is still on the cards she stays loyal and passionate about eyes.
She has been supported by the WINK community over the last 2 decades while also tackling things like a post graduate in Ocular Therapeutics, raising three boys and dodging random cars parking in the shop.
Lucy
Lucy is experienced in all aspects of optics from sales, operations and clinical management and has even spent time abroad in Germany perfecting her skills.
Beyond her professional prowess, Lucy boasts a passion for eyewear that borders on legendary. An avid collector, she possesses nearly enough glasses to sport a different pair every day for an entire month—an impressive testament to her commitment to the world of optics. With Lucy, you're not just getting expertise; you're gaining access to someone whose love for eyewear is palpable and infectious.
Robbie
Originating from the lower North Island in New Zealand, this kimchi-loving, B.B. King-listening Kiwi is your go-to for all things optical. As a Qualified Dispensing Optician, Robbie brings a wealth of expertise to the table. But beyond their professional credentials, they're also a big-time chiller, embodying a laid-back vibe that makes every interaction a breeze. Whether you need advice on eyewear or just want to vibe with a fellow B.B. King enthusiast, they've got you covered.
Elena
Meet Elena, our Senior Optometrist. Graduating in 2018 with a Doctor of Optometry, she's worked across Melbourne, Tassie, and the USA, with a stint in north-west WA. Elena's passion for eye care stems from her own experiences with glasses and contacts, driving her dedication to clear and comfortable vision. She enjoys engaging with patients, discussing eye health, and exploring treatment options. Her specialties lie in diagnosing and managing eye diseases, as well as myopia control.
